You are a successful web event organizer in your city, and people know you even before the internet. You never believed you need an online presence, as you were able to find your customers using other ways. However, sooner or later, you will feel a drop in the number of clients that want to work with you, and you might not even know the cause of this.
During the last decades, many event organizers realized the importance of having a website, which is today a necessity in the industry, not a luxury.
The term ‘web events’ defines a gathering of people organized online, even if it takes place in the real world. A web event might also be an online meeting with hundreds of people, possibly today, with apps such as Skype or Zoom.
Why would a website be useful?
Web event websites today are not only boards where people advertise concerts and art gatherings. They can be a complete source for interested people to choose what they want and whenever they want. An event planner website can help organizers to take care of all the aspects of organizing, from hiring staff to buying food and finding a location.
It is how event planners save time and money, and this is how they can gain a competitive advantage.
A traditional would need several people to look for a location for an event, some more to hire staff, and a massive marketing team to advertise the event. With a web event website, all these tasks can be undertaken by a few people. It is the modern side of event planning that gathers more popularity as we speak.
Sure, event planning is about meeting people and negotiating. Traditional people in the industry are still keen on this style, but they lose business, and other new players surely have a competitive advantage on the market.
But I am not a programmer…
You don’t have to be one. Modern such as WordPress allows you to put a website online in minutes, and to have it customized for your company. You can add widgets for bookings and payment, and you can create a unique look that will surely be appreciated by your visitors.
Choose a company that would install this CMS on your domain, but which can also give you customer support and advice. Primarily if you never built a website before, they will surely be of help.
Website vs. Marketplace
New phone apps allow event planners to find the right customers for their services, but also to hire temporary staff and buy supplies for any type of event. Phone apps gain popularity in the niche, and they are surely recommended. But in the end, a complete event management company needs to have a website, a mobile app, and also to be present in a marketplace.
and a great domain name for your event planning business, and start building your online presence today!